How to Use Communication Styles to Better Connect and Influence Others During These Uncertain Times

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    Speaker: Marcia Zidle

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    Duration: 60 Minutes
    Product Code: 51272
    Level: Intermediate

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Organizations that underestimate the importance of effective communication skills during these times of uncertainty often suffer significant economic and political damage. However, those that understand that effective communication plays an essential role in the successful management of crises will be more successful in implementing the necessary changes that are needed to reduce workplace stress, boost productivity, and build better relationships with their employees, customers and other stakeholders.

Many of the problems in the workplace comes down to dealing with (and decoding) different communication styles. Not only does it waste time with all the clarifying back-and-forth, but it often leaves many feeling upset, angry, and overwhelmed. So how do we try and sort through the mess of workplace communication?

Effective communication skills start with an understanding of one’s personal style. What’s My Communication Style? provides insight into our everyday communications with others. Also, it’s important to know how does communication affect a person. This is appropriate for individuals at any level in the organization who want to discover more about themselves and their communication preferences. Attendees will learn to identify their preference for one of the four communication styles as well as how to "flex" their style to ensure that everyone is on the same page working together to achieve their teams and organizational goals.

This webinar provides practical tips for leaders and managers at all levels of the organization to help ensure effective employee and stakeholder communication during a crisis. Their implementation plays an important role in actively preserving and even enhancing the company’s reputation and competitiveness.


Whether managing others, working in a cross-functional project team, selling products and services or providing client support, effective communication skills are crucial for all employees at any level within any organization. Effective communication can make a significant difference when engaging employees, building client relationships, delivering change or dealing with a crisis.
More and more, your success as a leader, manager or independent contributor comes down to your ability to communicate in a way that’s clear, concise, and understood by everyone. This isn’t easy. But, by understanding your own communication style and learning how does communication affect a person, you will get invaluable clarity into how to be heard (and how to hear what everyone else is saying). The more you’re able to speak the same language, the easier everything becomes.

While everyone communicates differently, there are four basic communication styles: expressive, systematic, sincere, and direct. What’s your communication style? What if your style is completely different from someone one or others who have a different style? How do you get on the same page?

This webinar will provide you with practical tools to help you identify your dominant communication style, and even your back up one, when under stress. It will cover the behaviors associated with your style; your strengths and vulnerabilities; your value to the organization; how to communicate effectively during a crisis; and finally, specific tips on how to be more effective in your communication with others who have different styles.

You will also learn how to decode the different styles and then how to flex or adapt your style so that you’re on the same wavelength. It doesn’t mean you have to be someone you’re not or change your personality. Rather, It means realizing that to have a positive impact as we interact with staff, peers, customers, managers and other stakeholders, we must adapt how and what we say and do in order to get the results we want.


The focus of this webinar is how to apply organizational communication styles to better connect and influence others during these uncertain times.

• Learn how to “speed read” a person’s communication style
• Review four communication styles, their strengths and weaknesses
• Identify your own communication style and how to leverage it more effectively
• Increase your insight into other styles and how our differences can affect outcomes
• Understand how to “flex” your style to work better with people with different styles
• Understand the importance of crisis communication
• Apply a simple three-step system to becoming more versatile in all your communications
• Learn how different styles react in stress and how to respond to maintain good working relations


Knowing your communication style and knowing how to manage others' communication styles can reduce conflict, increase productivity, and improve teamwork in the workplace.


• CEO’s
• COO’s
• VP of Human Resources
• Chief Learning Officer
• Directors, Project Managers
• Operation Managers and Supervisors
• Team Leaders
• Human Resources Professionals
• Managers and Supervisors
• Talent Management Professionals
• Supervisors


Years of Experience: 25+ years

Areas of Expertise: Leadership, Employee Engagement, and Change Management

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who helps organizations to leverage their leadership and human capital assets. 

She has 25 years of management, business consulting and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits.

She brings an expertise in strategy and alignment; social and emotional intelligence; executive and team leadership; employee engagement and innovation; personal and organization change management.

She has been selected as one of LinkedIn Profinder’s top coaches for 2016.

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