Fundamentals of S.W.O.T. for First Time Managers and Planners

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    Speaker: Biagio Sciacca

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    Duration: 90 Minutes
    Product Code: 51239
    Level: Beginner

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S.W.O.T. is a key and fundamental building block in the strategic planning process for many organizations. It is a required skill in most capstone courses to graduate with a degree in Business Administration, Marketing or other types of business functions. It is also discussed in first time manager training programs and is used as a common language in most MBA curriculum. Yet it has lost some of its lustre and resilience as a defining business and strategic model over the years.

In the last several decades academicians and consultants have layered the beauty and simplicity of S.W.O.T. with needless complications and contrivances that were more self-serving than functional. The end result being a lumbering kind of dinosaur that was more vestigial than practical.

We will change that today! By understanding the fundamentals of S.W.O.T. and how those fundamentals can be applied, S.W.O.T. will remerge as a tremendously purposeful tool that can assist an organization in market penetration, vision/mission congruency, and a greater degree of rapidity toward the vision/mission by activity alignment of employees.


In personal development an old saying is, “If you are not making the progress that you would like to make or that you think you are capable of making it is simply because your goals are not clearly defined.” In contemporary business we can modify that to say, “If your business is not making the progress that you would like it to make or that you think it is capable of making it is simply because your strategy is not clearly defined.”

S.W.O.T. analysis is a method of understanding the planning process. It is simple and to the point. S.W.O.T. can form a common business language within the company’s culture and be utilized throughout the year, not just during the strategic planning cycle.

Understood correctly, S.W.O.T. strategic planning process can be an integral part of the daily management process of any organization. If you are looking for an easy to understand road map to business strategy success, then understanding S.W.O.T. is essential!


• Introduction – 5 minutes
• You most critical challenges in managing the direction of your company - 10 minutes
• Why planning is important – 5 minutes
• History of SWOT - 10 minutes
• Defining SWOT strategic planning – 20 minutes
• What is T.O.W.S.? – 10 minutes
• What is P.E.S.T.E.L.? - 10 minutes
• Summary and wrap up – 5 minutes
• Q&A – 15 minutes


• Participants will leave with a historical perspective of SWOT analysis and a firm grasp of the theory behind it as well as the ability to use SWOT strategic planning
• An understanding of how SWOT analysis fits into the strategic planning process and how to develop S.W.O.T. analysis template
• Participants will also understand TOWS which is a SWOT inversion and what that means to strategic planning
• An understanding of how internal (to the organization) forces and external forces interact


“C” Suite and below to the Supervisory Level. Anyone who had the need to incorporate Palling Skills into their Business Repertoire.


Years of Experience: 39+ Years

Areas of Expertise: Management, Leadership, Hiring and Staff Development

Biagio Sciacca, known to his friends as Bill, was a lifelong resident of Pittston, PA. He is the owner of Intelligent Motivation, Inc. a global consulting and training firm specializing in management and leadership training as well as psychological assessment for hiring and staff development. He is the author of several books relating to goal setting, and his third book, Provocative Leadership, is publishing soon. Now residing in Tamarindo, Costa Rica, he divides his time between his international clients, writing his next book and wandering aimlessly on the beach.

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