Training, Motivating & Retaining Employees to Develop an Enthusiastic and Engaged Workforce

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    Speaker: Bruce Lee

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    Duration: 90 Minutes
    Product Code: 51188
    Level: Intermediate

CEU Approved

Training Doyens is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.5 PDC for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

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Current and future labor shortages will continue to drag down your company’s growth, performance and profitability. What do great managers know that average managers do not when it comes to employee performance management, training, retention and motivation? Experience has shown that implementing a solid employee development process, which includes industry best practices, can drive productivity up by almost 40%, at little cost. Employees work for more than just money, you need to find out their biggest motivator for better employee satisfaction and retention. This webinar will explain how to engage, inspire, educate and empower everyone to bring out the best in everybody, and at the same time, grow your company, and your reputation as an employer of choice.


In this webinar, you will learn the two main causes of employee turnover and how to remedy it, and how to adapt the leadership characteristics of successful business leaders and coaches. When you to apply the measurement tools that are available to leadership to help drive performance in a win-win manner, you will create enthusiastic, engaged workforce.


• Implement the 5 fundamental characteristics of effective leadership that inspire and engage your talent
• Understand what really motivates employees - how to find out, support it and develop strategies for motivating employees and increasing productivity
• Model what sets exceptional leaders apart from poor performers
• Be aware of the 5 crushing manager mistakes that stop engagement
• Learn the three questions to stop your good talent from leaving
• Adopt the ‘5 Questions Survey’ to identify the productivity and knowledge gaps in your leadership team
• Identify the five levels of engagement – where do you and your employees stack up?
• Explore the 4 imperatives to K.E.E.P. your employees and grow their capabilities
• Review two self-tests on loyalty and retention
• Use the document that shows you how to coach and be coached
• Implement the one page “know all about your employee” form


This is your opportunity to learn the key to employee satisfaction and retention, and accelerating the productivity of your talent. This webinar shows you how to overcome the challenges in attracting and retaining employees, define and set up an exciting workplace culture, and define characteristics of effective leadership that focus on the importance of trust at all levels, the power of excellence, understanding how to lead and develop employees, and how to initiate creativity and continuous improvement to drive up customer loyalty and sales.


There will be several complimentary bonus resources offered at the conclusion of this webinar that fully support this educational offering. This workshop is proven, practical and performance based. The value of this workshop will go to your bottom line. You will learn how important this is: “The Greatest Management Principle”
Adopt the best question to ask anyone – anytime, on how to ensure the education session is implemented after the session:
“Look at what you want to be, not what you are going to do.”


Years of Experience: 29+ Years

Areas of Expertise: Time Management, Employee Training, Retention and Motivation, Generational Diversity, Client Retention, and Career Growth

Bruce Lee has been educating and inspiring audiences with practical and proven information they can immediately implement into the personal and professional lives and for improved business growth or efficiency. A varied business and leadership background provides him proven experience that clients can relate to. The solid business background from a good cross section of industry includes: 

  • Charter Bank branch management, with special projects assigned from time to time of mortgage lending departments and seasonal savings bond drives,
  • Manager / Resident Representative for the VISA credit card Division of a legacy Bank, in charge of the entire Province of Alberta 
  • Senior marketing representative for a fully integrated Canadian oil and gas company, which included expanding the market share and building retail stations
  • Grew an executive recruiting company from three employees to over 20, and set up a remote recruiting office in England 
  • Set up, owned and managed a 24 hour a day, 365 days a year retail convenience store and gas bar business
  • As a hobby, organizes and chairs election campaign at every level of government
  • Active on several community associations in a leadership / board member role

He has been providing education keynotes, workshops and webinars all across North America full time for the past 27 years. Bruce now follows his passion – working with individuals and organizations to get the results they need to grow their careers and enhance their business success. He shares practical,  real life examples on the most current topics people need, and each presentation includes a variety of complimentary additional resources, articles and tools to support the content and measure skill levels.

The focus is on improving engagement and teambuilding with the added value of aligning corporate strategy to create high performance employees. The results are increased productivity for individuals, departments, and organizations; higher profitability; and increased customer and client satisfaction. Above all, the intent of every presentation is to ensure implementation of the ideas and strategies to move people ahead with a realizable return on their education event investment. Otherwise, why provide the training?

Clients include business, Government, education, non-profit associations and health care. 

In 2016 Bruce published his first book: Why Trust Me? Making Trust Your Competitive Edge.

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