How to Turn Disengaged Employees into Brand Ambassadors

    /William J  /Rothwellspeaker of Training Doyensinvite
    Speaker: William J Rothwell

    More Trainings by this Expert
    Duration: 90 Minutes
    Product Code: 50807
    Level: Intermediate

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Research and disengaged employees statistics indicate that a high percentage of workers in all organizations are disengaged.

There are many reasons why they are disengaged. Disengaged employees can be a focal point for low productivity, loss of company competitive advantage, safety problems, and much more.


Disengaged employees actually work against the interests of their employers. They are trying to sabotage the organization from within.

  • What causes disengagement?
  • How can disengaged workers be transformed into the engaged?
  • How to turn disengaged employees into brand ambassadors?


  • Defining disengaged employees
  • Identifying why employees become disengaged
  • Employee engagement and productivity strategies
  • Transforming employees into brand ambassadors that promote the company


This session will define disengaged employees, explain why employees become disengaged, offer ideas to win them back, and suggest how to turn disengaged employees into brand ambassadors that promote their employers.


  • Managers/supervisors
  • Workers
  • Trainers
  • Human resource managers
  • HR practitioners
  • Training and development practitioners
  • OD practitioners
  • Operating managers who care about succession planning/talent management


Years of Experience: 20+ years

Areas of Expertise: Succession Planning, Organization Development, and Talent Management

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is President of Rothwell and Associates, Inc., a full-service consulting company that specializes in succession planning. He is also a Professor of Learning and Performance in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. In that capacity, he heads up a top-ranked graduate program in learning and performance.

He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 64 books. Before arriving at Penn State in 1993, he had 20 years of work experience as a Training Director in government and in business.

As a consultant he has worked with over 50 multinational corporations--including Motorola, General Motors, Ford, and many others. In 2004, he earned the Graduate Faculty Teaching Award at Pennsylvania State University, a single award given to the best graduate faculty member on the 23 campuses of the Penn State system. His train-the- trainer programs have won global awards. 

His recent books include Innovation Leadership (Routledge, 2018), Improving Human Performance, 3rd ed. (Routledge, 2018), Evaluating Organization Development: How to Ensure and Sustain the Successful Transformation (CRC Press, 2017), Marketing Organization Development Consulting: A How-To Guide for OD Consultants (CRC Press, 2017), Assessment and Diagnosis for Organization Development: Powerful Tools and Perspectives for the OD practitioner (CRC Press, 2017)


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