Leadership and the Four Generations: How to Drive a Diverse Engagement & Retention Strategy

    /William J  /Rothwellspeaker of Training Doyensinvite
    Speaker: William J Rothwell

    More Trainings by this Expert
    Duration: 90 Minutes
    Product Code: 50775
    Level: Intermediate

Our Memorial Day sale is live! Use code MDTD20 and get flat 20% off on your purchase.


Two key HR issues affect organizations globally today: low engagement and high turnover. This session will define leadership, multiple generations at work, and discuss how leadership and the four generations affect employee engagement and retention.


Today’s workplaces are typified by four generations that often work side-by-side.

  • What leadership strategies work best under those conditions?
  • How can the organization use effective strategies to engage and retain a multigenerational workforce?

This webinar will address these important questions.


  • Define leadership
  • Review multiple generations at work
  • Discuss effective leadership strategies for motivating different generations in the workplace to improve employee engagement and retention


Participants will be able to:

  • Define leadership and four generations
  • Explain the relationship between leadership and employee engagement
  • Discuss key issues in managing different generations in the workplace, employee engagement and retention


  • Managers/supervisors
  • Workers
  • Trainers
  • Human resource managers


Years of Experience: 20+ years

Areas of Expertise: Succession Planning, Organization Development, and Talent Management

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is President of Rothwell and Associates, Inc., a full-service consulting company that specializes in succession planning. He is also a Professor of Learning and Performance in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. In that capacity, he heads up a top-ranked graduate program in learning and performance.

He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 64 books. Before arriving at Penn State in 1993, he had 20 years of work experience as a Training Director in government and in business.

As a consultant he has worked with over 50 multinational corporations--including Motorola, General Motors, Ford, and many others. In 2004, he earned the Graduate Faculty Teaching Award at Pennsylvania State University, a single award given to the best graduate faculty member on the 23 campuses of the Penn State system. His train-the- trainer programs have won global awards. 

His recent books include Innovation Leadership (Routledge, 2018), Improving Human Performance, 3rd ed. (Routledge, 2018), Evaluating Organization Development: How to Ensure and Sustain the Successful Transformation (CRC Press, 2017), Marketing Organization Development Consulting: A How-To Guide for OD Consultants (CRC Press, 2017), Assessment and Diagnosis for Organization Development: Powerful Tools and Perspectives for the OD practitioner (CRC Press, 2017)


View all trainings by this speaker

Purchase Options

Apologies. This webinar is currently unavailable. Please contact our Customer Support team on +1-720-996-1616 to know more.

refer friend

Approved Enablers of your
Continuing Education Credits

View all CEU Approved Webinars  

View Similar Trainings

In Cross Industry Functions

  Chris DeVany Time: 01:00 PM EDT | 10:00 AM PDT
  Bob Churilla Time: 01:00 PM EDT | 10:00 AM PDT
  Bruce Lee Time: 01:00 PM EDT | 10:00 AM PDT
  Chris DeVany Time: 01:00 PM EDT | 10:00 AM PDT