Sponsors at Workplace are Game Changers: How to Attract and Keep a Sponsor in Your Workplace and Make the Best Out of It

    /William J  /Rothwellspeaker of Training Doyensinvite
    Speaker: William J Rothwell
    Date: Tuesday, March 26th
    Time: 01:00 PM EST | 10:00 AM PST

    More Trainings by this Expert
    Duration: 90 Minutes
    Product Code: 50773
    Level: Intermediate
CEU Approved

Training Doyens is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.


Mentors are teachers. But sponsors go the step beyond to teaching to opening doors to social networks, promotion opportunities, developmental assignments, and key people.

This session will discuss career Sponsor vs Mentor and will show how sponsors go the step beyond mentoring.


Not everyone knows how to identify people who can help them with their work and their careers. Yet research indicates that successful people have had more than one person who has been their teachers and also helped them advance in their careers. Individuals can have more than one sponsor.

This webinar will help people see the need for workplace sponsorship, overcome the fear in seeking them out, and find out how to attract and keep a workplace sponsor.


  • Defining career sponsorship programs
  • Explaining career sponsor vs mentor
  • Why people sponsor others
  • Identifying a sponsorship at work
  • Keeping a sponsor
  • The dos and don’ts of working with sponsors
  • The future of sponsoring


  • Define sponsor
  • Identify how to attract and keep a workplace sponsor
  • Career sponsor vs mentor


  • Managers/supervisors
  • Workers
  • Trainers
  • Human resource managers 


William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is President of Rothwell and Associates, Inc., a full-service consulting company that specializes in succession planning. He is also a Professor of Learning and Performance in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. In that capacity, he heads up a top-ranked graduate program in learning and performance.

He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 64 books. Before arriving at Penn State in 1993, he had 20 years of work experience as a Training Director in government and in business.

As a consultant he has worked with over 50 multinational corporations--including Motorola, General Motors, Ford, and many others. In 2004, he earned the Graduate Faculty Teaching Award at Pennsylvania State University, a single award given to the best graduate faculty member on the 23 campuses of the Penn State system. His train-the- trainer programs have won global awards. 

His recent books include Innovation Leadership (Routledge, 2018), Improving Human Performance, 3rd ed. (Routledge, 2018), Evaluating Organization Development: How to Ensure and Sustain the Successful Transformation (CRC Press, 2017), Marketing Organization Development Consulting: A How-To Guide for OD Consultants (CRC Press, 2017), Assessment and Diagnosis for Organization Development: Powerful Tools and Perspectives for the OD practitioner (CRC Press, 2017)


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