Simple Tools & Techniques for Understanding & Analyzing Financial Statements

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    Speaker: Carl Young


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    Duration: 90 Minutes
    Product Code: 50769
    Level: Intermediate

OVERVIEW

Non-financial professionals are challenged in today’s business environment to manage and ensure full and efficient utilization of limited resources to improve profits and productivity and achieve overall business success. This requires, as a foundation, the understanding & analyzing of financial statements.

Financial transactions of a business are transformed through an accounting process to three key and required financial statements, which are:

  • Balance Sheet which shows what the company owns minus what it owes and the resulting financial strength of the company
  • Income Statement which indicates the comparison of revenue earned from providing goods and services less the costs or expenses used to provide the goods and services. This resulting comparison is called profit or surplus
  • Cash Flow Statement which indicates the company’s sources and uses of funds

Financial statement analysis is the key and relevant to making sound business decisions. One essential key is the understanding of the different terms, tools and techniques of financial statement analysis. Non-financial professionals find this a conflicting challenge and need a simple framework for effective financial statement analysis.

This webinar provides this simple platform and moves the many myths about accounting and financial statements to simple to understand and apply tools and techniques. Special emphasis is placed on understanding of the various terms used. These financial statements are considered the language of business and the means and methods by which the financial health of the company is conveyed to the owners, managers, and stakeholders.

This webinar will provide you a good sound working knowledge of how to analyze financial statements and substantially enhance your ability to use them in the management of resources, improving the profits and productivity of your company. This webinar has been specifically prepared for the non-financial professional.

WHY SHOULD YOU ATTEND

To obtain the following:

  • The basic framework used in the preparation of financial statements
  • The basic components of each statement and their use in business decisions and resource management
  • Simple understanding of finance & accounting
  • Simple understanding of:
    • Cash vs. accrual basis accounting
    • Accounting concepts and building blocks
    • Core components of financial statements
    • Financial statement analysis as the language of business
  • Simple financial statement terminology
  • Simple signs of business financial health
  • Financial statement red flags, cautions, and concerns
  • Relevant ratios to improve profits and productivity with attendee exercises and engagement
  • Essence of ratios, trends, comparisons, and cash in all business analysis and decisions
  • Review of five essential categories of ratios to measure impact of:
    • Profitability
    • Efficiency
    • Liquidity
    • Solvency
    • Cash
  • Essential essence and utilization of:
    • Working Capital
    • Cash Management
    • Free Cash Flow
  • Overall you will learn simple tools & techniques for understanding and analyzing financial statements. 

AREAS COVERED

  • How financial transactions are transformed into statements
  • Overview of statements using real samples
  • Key accounting concepts & principles
  • Financial statement terminology
  • Positive signs of financial health
  • Red flags that provide caution
  • Determining liquidity & cash management
  • Reading & understanding annual reports

LEARNING OBJECTIVES

  • Comprehensive understanding of financial statements and how they are the language of business
  • How financial transactions are transformed into financial statements
  • Basic accounting concepts & principles 
  • Signs of financial health to aid in decisions making
  • Financial Red Flags as caution in decisions making
  • Understanding liquidity & cash-management
  • How to read & understand Annual Reports

WHO WILL BENEFIT

  • All professional & non-professional financial personnel
  • Business Managers
  • Stakeholders, Analyst
  • Entrepreneurs
  • Investors etc interested in learning how to understand & analyze financial statements

SPEAKER

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach.  He holds a MBA and completed graduate studies in Accounting and Taxation.  He is a former CFO of a 275M, high growth technology based company.  He has over 25 years of senior level business management experience.  In addition, he has over 25 years of training experience in finance, accounting and business management.  Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm.

Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen&Lehrman), Society of Industry Leaders (sponsored by Standard &Poors), and the National Association of Accountants.

An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points.  Sessions are rich in content, lively, full of energy and include plenty of audience interaction.  He has branded himself as Mr. Simplicity!  His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.

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