Competing in a Complex, Fast-Changing World: Building the Enterprise of the Future

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    Speaker: Arthur J Murray

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    Duration: 60 Minutes
    Product Code: 50726
    Level: Intermediate


Things are changing so quickly it’s hard to keep up. And it’s not just the speed of change that’s accelerating. The degree of complexity you have to deal with is expanding as well, at an ever-increasing rate. It all boils down to this:

If your speed of change - the rate at which your organization innovates and learns - is slower than that of your industry, then you’re continually falling behind in a vicious cycle.

Eventually you’ll be out of business. If you want to succeed and grow, your organization needs to change at least as fast as, or faster than, the speed of change in your industry.
Such an enterprise must:

  • Quickly learn and adapt to changes in the competitive environment
  • Find value where others can’t
  • Keep up with new trends in organizational structure
  • Make enlightened business decisions 
  • Quickly and effectively carry out those decisions 
  • Focus on business process improvement and management
  • Measure outcomes and make adjustments
  • Continuously innovate – driving the changes in the market rather than vice versa

The Enterprise of the Future is a framework for guiding leaders and managers in formulating the right strategy, business risk management, and transforming traditional knowledge-hoarding organizations into agile, knowledge-based enterprises.


As you begin to adopt these industry-leading principles and practices, you’ll notice measurable improvement in learning rates, concept-to-development cycle times, and time-to-market. This increased organizational performance results from your improved ability to:

  • More quickly and effectively respond to and create new business opportunities
  • Become more competitive through lower labor costs and increased knowledge worker productivity
  • Achieve increased return-on-investment in IT through closer alignment of work processes, culture, and enterprise architecture
  • Improve relative market value through improved development, application and expansion of key intellectual assets
  • Improve learning and decision-making by reducing risk, costs, and liability due to errors
  • Quickly respond to, and even lead, changes in your market.

Any one of these improvements alone will have a positive impact on your top and/or bottom line performance.

The changes you see in the market are irreversible. Those who recognize and capitalize on them will be rewarded. Those who don’t will ultimately be rendered irrelevant.

This webinar is the result of over two decades of university-based research and direct application in organizations of all sizes, spanning the public, private and non-profit sectors all around the globe.


  • Business at the speed of thought (almost): enterprise and industry clock-speed
  • The future of money: Money 3.0
  • The case for change: challenges and opportunities
  • Breaking free of old mindsets and adopting new trends in organizational structure
  • A framework for continuous renewal: the Enterprise of the Future defined 
    • Leading
    • Connecting
    • Co-creating and delivering extraordinary value
    • Making breakthrough discoveries
  • Applying the framework
    • Success begins and ends with alignment
    • Identifying gaps, risks and opportunities
    • Applying Theory of Change
    • Business risk management 
  • Enough technology already, what about us humans?
  • Case example: stitching the pieces together


It’s been said that we can either try to predict the future or we can co-create it. This webinar will provide you with an assortment of tools and best practices for helping to make this transformation happen.


Executives, managers, and professionals at all levels in:

  • Corporate strategy formulation, planning, and foresight
  • HR
  • Information and knowledge management
  • Professional and career development
  • Workforce management
  • Organizational learning and development
  • Business process improvement and management.


Years of Experience: 25+ years

Areas of Expertise: Transforming traditional organizations into knowledge-sharing enterprises

For over thirty years,Art Murray and his teams have helped organizations around the worldtransform intoknowledge enterprises.  A knowledge engineer by trade, he has the unique ability to capture and grow deeply embedded personal and institutional knowledge.  His many clients include government agencies, non-profit organizations, and companies of all sizes in the Americas, Europe, Asia, and the Middle East.  He has advised government leaders in ministries of defense, law enforcement, higher education, public health, and whole-of-government in making the transition to a knowledge-based economy.  One of the many projects he has led is the transformation of the Pan American Region of the World Health Organization into a knowledge-sharing enterprise, improving their ability to respond to health threats such as pandemic influenza, HIV/AIDS, and malaria.  The project was documented as a chapter in the book, “Knowledge Management in Public Health Organizations,” by J. Liebowitz, et al, eds., 2010.  

More recently, he led a strategic knowledge capture and transfer initiative for the U.S. energy sector, and is currently technical director of a project to promote knowledge-sharing among world trade centers and science parks across the globe.He is also technical director on several projects to design and develop knowledge discovery and sharing platforms for integrative medicine,food and agriculture futures, and mathematics education.His decades-long research in this area has been published inthe book: Deep Learning Manual: the knowledge explorer's guide to self-discovery in education, work, and life(2016).

As the first Fellow at the International Institute for Knowledge and Innovation, he is Director of the Enterprise of the Future program and author of the book: Building the Enterprise of the Future: Co-creating and delivering extraordinary value in an eight-billion-mind world(2018).

He is a keynote speaker, a member of the National Speakers Association and the Global Speakers Federation, an editorial board member and reviewer for scientific journals and trade publications, and has been featured in various publications and radio programs.  He writes the widely-read column “The Future of the Future” which appears in KMWorld Magazine.

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