Finance & Accounting 101 Simplified

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    Speaker: Carl Young

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    Duration: 90 Minutes
    Product Code: 50633
    Level: Intermediate

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Three related Finance & Accounting topics are presented in this Webinar:
Making of Financial Statements:

  • Transforming transactions to statements
  • Accounts basics for beginners and interactive exercises to illustrate accounting process
  • Overview of entire accounting process in simple to understand steps

Understanding & Analysing Financial Statements

  • Overview of three required financial statements
    • Balance Sheet
    • Income Statement
    • Cash Flow Statement
  • Key positive elements & red flags
  • Using statements as the basis for key business decisions

Key Business Ratios as the road to profits & productivity

  • Five categories of essential ratios
  • Calculating ratios from their financial statement source
  • Understanding how to use ratios to make key financial decisions.

These three separate finance & accounting webinars are combined into one 90 minute webinar of composite tools & techniques to provide a comprehensive understanding of finance & accounting in simple to understand and apply tools & techniques.


Non- financial professionals need the skills and tools to analyse financial statements in the management control and application of resources for which they are responsible.

There are several myths about accounting that must be overcome to learn basic concepts of financial accounting and how transactions are transformed into statements.

These myths are converted to meaning. Doubt and uncertainty about accounting are removed with simple to understand and apply tools and techniques.


  • The overall connection of financial transactions to required statements of:
    • Balance Sheet
    • Income Statement
    • Cash Flow Statement
  • Introduction to financial accounting, the basic framework of finance and accounting and the concepts and principles used to transform transactions
  • Components of each financial statement using sample statements
  • Six Generic type of transactions in every company
  • Simple comparison of business to personal financial statements
  • Simple meaning of finance and accounting
  • Simple meaning of cash vs. accrual accounting
  • Simple explanation of debits and credits with actual exercises to illustrate their application in transforming transactions to statements
  • Simple examples of accounts and how transactions are recorded using debits and credits with actual attendee exercises and sample transactions
  • Simple explanation of double entry accounting and why it is key to the process of accounting accuracy
  • Key tools to understand and analyse financial statements
  • Tools & techniques to understand key financial ratios and how to use them in making key business decisions
  • This financial and managerial accounting course of all essential elements of finance & accounting is primarily for non-financial professionals. 
  • It is a great refresher for financial professionals

Overall you will lean in simple to understand and apply tools and techniques how business financial transactions are transformed to financial statements. I guarantee it!


Combines three essential finance & accounting webinars into one. Making of Financial Statements, Understanding & Analysing Financial Statements & Essential Ratios the Road to Profits & Productivity.

This basic accounting 101 course covers all the essential elements of these courses.  Attendees receive a review and understanding of all basic concepts of financial accounting in this one composite course.

A must for non-financial professionals seeking to obtain a composite knowledge of the tools & techniques of finance & accounting in one composite webinar.


  • This Webinar is primarily designed for all Non-Financial Professionals who have the management and control of resources
  • Financial professionals can also benefit as a refresher.
  • Primary focus is on Non-Financial Professionals.


Years of Experience: 33+ years

Areas of Expertise: Finance, Accounting and Business Management

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach.  He holds a MBA and completed graduate studies in Accounting and Taxation.  He is a former CFO of a 275M, high growth technology based company.  He has over 25 years of senior level business management experience.  In addition, he has over 25 years of training experience in finance, accounting and business management.  Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm.

Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen&Lehrman), Society of Industry Leaders (sponsored by Standard &Poors), and the National Association of Accountants.

An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points.  Sessions are rich in content, lively, full of energy and include plenty of audience interaction.  He has branded himself as Mr. Simplicity!  His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.

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