Make Employees Your Competitive Advantage in the Marketplace

    /Karla  /Brandauspeaker of Training Doyensinvite
    Speaker: Karla Brandau
    Date: Wednesday, October 17th
    Time: 01:00 PM EDT | 10:00 AM PDT

    More Trainings by this Expert
    Duration: 60 Minutes
    Product Code: 50595
    Level: Intermediate
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When employees start work each day, they make a simple yet profound decision with unparalleled impact on the success of the organization: “How hard am I going to work today?”
Organizations succeed by creating an environment where employees give discretionary effort on a regular basis. Incorporating discretionary effort environment in human resource management strategy and practice means employees can freely give their ideas and opinions, understanding that not all of their suggestions will be implemented.
In this environment, one can see employees as a source of competitive advantage because they are creative as they search for and find solutions to customers’ wants and needs, they take responsibility and are accountable. It is an excellent way to make employees your competitive advantage in the marketplace.
The amount of discretionary effort employees give determines the innovation of the organization, the goals and objectives achieved, and the increase in sales and profit margins.
It is no secret, the organization with the most employees giving discretionary effort wins.


When you attend this webinar focused on human resource management and competitive advantage, you will acquire knowledge of the Discretionary Effort Leadership Model which teaches the fundamental skills needed for moving from a manager to a leader who can inspire employees to bring their A-game to work every day.
The steps outlined in the Discretionary Effort Leadership model are critical to managing 21st century employees. Implement the leadership levels in your human resource management strategy and practice and you’ll become the leader people CHOOSE to follow, not the “Boss” they HAVE to follow.
You will move employees from minimal effort to amazing contributions and make employees your competitive advantage in the marketplace.
This webinar gives you in-depth information on creating a work environment that engages the employee and makes them your competitive advantage in the process of keeping clients and finding new clients.
By attending this webinar, you will:

  • Receive a checklist tomake employees your competitive advantage in the marketplace
  • Learn the key components of the Discretionary Effort Leadership Model 
  • Realize the multiplier effect discretionary effort has on teams
  • Understand the necessity of creating a culture of authentic engagement between manager and employee 


To have employees as a source of competitive advantage, companies need to work to improve the employee work experience. To do this, you will learn:

  • The subtle differences between discretionary effort and engagement programs
  • How to discover what an employee is capable of contributing
  • What every employee expects as they come to work every morning
  • How to set the multiplier effect of discretionary effort in motion
  • Why competitiveness demands creating a culture of transparency, authenticity, and respect for human dignity 

You will learn how to:

  • Improve the daily touch points between manager and employee 
  • Accept employees “As Is” and help them grown professionally
  • Listen with the purpose of psychological safety 
  • Rationally align employees with the goals and objectives of the organization, the department, and their unit
  • Let rational alignment drive unprecedented productivity
  • Focus on the strengths of the employee
  • Get the employee to emotionally commit to the success of the organization


"Customer service is not a department. It is a philosophy to be embraced by every employee."
                                                                                                                                                                                                                 – Forbes
Employees who give excellent customer service become your competitive advantage in the marketplace. Giving excellent customer service means they are giving you discretionary effort on a regular basis.
Discretionary effort is the difference between what an employee has to do to get a paycheck and what that employee is capable of contributing.
Closely related to engagement programs, discretionary effort initiatives build on positive engagement programs in place and take employees and the company to the next level in competitiveness.
Just as customer service is a philosophy, so is discretionary effort and when managers embrace a discretionary effort environment, theygain competitive advantage through employees.


Managers at all levels of the organization.

  • Supervisors 
  • New managers
  • Middle managers
  • Team leads
  • Sales Managers
  • IT managers
  • HR managers 
  • Directors
  • Vice Presidents
  • Presidents
  • CEO
  • COO
  • CFO
  • Executive Teams


Karla Brandau is a leading authority on personal and team productivity in the workplace. She specializes in combining the power of time management with technology, especially using Microsoft Outlook as a tool to help individuals “get it all done” in less time. 

She is the CEO of Workplace Power Institute and she has educated managers with her proven time management and Microsoft Outlook productivity systems in companies such as Motorola, Coca-Cola Enterprises, Panasonic, and BYD America. 

Her time management with Microsoft Outlook workbook, “Have More Day at the End of Your Day”, is a valuable guide for anyone wanting to know how to use the power of technology to leave work on time. She has also written 101 Time Management Tips for Busy Professionals and Email Survival Skills.

As she speaks for top corporations and associations worldwide, people use “high-content,” “high-energy” and “highly professional” to describe this experienced industry veteran.

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