Wowing with Words: Writing to Fuel Career Success

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    Speaker: Jack Appleman

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    Duration: 90 Minutes
    Product Code: 50381
    Level: Intermediate
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Jack Appleman, corporate writing instructor and top-selling author, will lead you through a dynamic, fast-paced webinar. You’ll practice his time-tested strategies with challenging exercises and walk away with the confidence to write clear, concise and compelling text that will help you achieve your desired results.


Whether you’re a manager trying to engage employees, a job seeker trying to break through the clutter, or a business owner promoting your services, effective writing will drive better outcomes.


  • Get simple—get powerful
  • Be concise—dump your trash
  • Grab attention—be compelling
  • Master emails—boost productivity 
  • Persuade readers—tap their WIIFM (What’s in it for me?)


At the end of this session, you will be able to:

  • Tap your natural communication instincts to simplify the writing process.
  • Craft engaging messages that grab attention and persuade readers to take your desired actions.
  • Enhance email efficiency and drive personal productivity.


  • CEOs/business owners
  • Senior executives
  • Midlevel managers
  • Other working professionals


Years of Experience: 25+ years 

Areas of Expertise: Business and Corporate Writing

Jack Appleman, prominent corporate writing instructor and author of the newly released 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that working professionals can dramatically improve their writing by following straightforward techniques. His writing workshops, webinars and one-on-one coaching have helped thousands of individuals  achieve better results from their writing.

As principal of Successful Business Writing, Jack has been interviewed for top-tier stories about writing, including a The Wall Street Journal article on workplace grammar and a subsequent Journal column on email strategies.

He is also a course developer and instructor for New York University, having taught a wide array of undergraduate and graduate writing/communication classes for the past 17 years.

In 2015, Jack received the Charles T. Morgan Award from the Northern New Jersey chapter of the Association for Talent Development (ATD) for lifetime excellence in corporate training. 

He received his accreditation in public relations (APR) certification from the Public Relations Society of America and his Certified Business Communicator (CBC) designation from the Business Marketing Association.

Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He studying for his Ph.D. in Organizational Communication at the State University of New York at Albany.

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