How To Go Global: 5 Effective Foreign Market Entry Techniques

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    Speaker: Douglas Cohen


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    Duration: 60 Minutes
    Product Code: 50314
    Level: Intermediate

OVERVIEW

Due to cost advantages from producing overseas, revenue opportunities from foreign sales, and the potential to exploit a new technology, tapping international markets holds the greatest potential for business growth.  International sales should be an integral part of your business plan.  Proven strategies include exporting, licensing, joint ventures, acquisitions, and establishing an overseas facility.  The optimal approach depends on the characteristics and objectives of that particular firm.  With the increasingly globalized and competitive market place, moving beyond the domestic market is a step few companies can ignore.  Attend this practical webinar to learn how to grow your business internationally and to understand the advantages and disadvantages of several foreign market entry techniques.

WHY SHOULD YOU ATTEND

Attend this practical webinar to learn how to grow your business internationally and to understand the advantages and disadvantages of several foreign market entry techniques.

AREAS COVERED

  • What foreign market entry technique is the best for your company?
  • Exporting 101
  • Technology Licensing
  • Joint Ventures
  • Acquisitions
  • Establishing a foreign subsidiary
  • Why growing your business should be an integral part of your business plan?

LEARNING OBJECTIVES

  • How to grow your business internationally?
  • Why growing your business internationally is integral to your business plan?
  • What is the optimal foreign market entry technique?
  • Advantages/Disadvantages of
    • Exporting
    • Licensing
    • Joint Ventures
    • Acquiring a company
    • Establishing a foreign subsidiary

WHO WILL BENEFIT

  • Marketing Managers
  • International Trade Managers
  • Export Departments
  • Business Owners
  • International Distributors and Agents
  • International Sales Persons
  • Chambers of Commerce
  • Economic Development Groups

SPEAKER

Years of Experience: 30+ years

Areas of Expertise: International Trade and Transactions

For more than 30 years Douglas Cohen has been at the forefront of international trade and transactions. With positions in private law practice, the US Department of Commerce, the European Union, IATA, and American Airlines, Mr. Cohen has developed significant expertise in import export compliance, international negotiations, intellectual property, and Internet laws. At present, he is Senior Manager for Global Trade & Contracts at Worldwide Trade & Legal Associates, where he provides legal and strategic advice to organizations seeking to enter or expand foreign markets.

Mr Cohen has been asked to teach university courses and corporate seminars on international business and law in the US, Europe, Asia, and the Middle East. He is the author of numerous publications on Internet law, international contract negotiations, intellectual property protection, and import-export operations and compliance.

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