Your Organization's Culture: If You Don't Get It Right, Nothing Else Matters

    /Marcia  /Zidlespeaker of Training Doyensinvite
    Speaker: Marcia Zidle


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    Duration: 60 Minutes
    Product Code: 50233
    Level: Intermediate

CEU Approved

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CEU Approved

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OVERVIEW

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant change management trainingcultures.

Unfortunately,changing company culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, component of a business. That’s not the case.

As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Changing culture in the workplace is one of the most important business drivers that must be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable company culture ideas, or be the key to its undoing.

What about your corporate culture change examples? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do employee engagement survey tell about you? This webinar will show how to change your organization culture.

WHY SHOULD YOU ATTEND

How to improve organizational culture and ideas to improve company culture are hot topics among businesses who want to attract the best talent, translate their values to their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:

  • Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals
  • Engagement: Builds higher employee motivation, productivity, and innovative problem solving
  • Cohesion: Builds consistency and coordination among the company’s various departments and divisions

Also,importance of organizational cultureoften becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate, and improving workplace culturesupports progress.

AREAS COVERED

  • Learn why Peter Drucker says: “Culture eats strategy for lunch”
  • Discover why culture is like an iceberg: What’s above and below the water line
  • Identify and analyse the six key elements of culture in every business or organization
  • Review twelve daily ways effective leaders can communicate and reinforce company culture
  • Review leadership and organizational culture

LEARNING OBJECTIVES

  • Plan specific actions you will take to lead or influence changes in the culture of your organization
  • Use a three step process to pinpoint what drives organizational culture change managementof your team, department or company
  • Understand what successful leaders know and do that helps them avoid organizational culture management traps and mis-fires

WHO WILL BENEFIT

  • CEO’s
  • COO’s
  • VP of Human Resources
  • Chief Learning Officers
  • Directors
  • Project Managers
  • Operation Managers and Supervisors
  • Team Leaders
  • Human Resources Professionals

SPEAKER

Years of Experience: 25+ years

Areas of Expertise: Leadership, Employee Engagement, and Change Management

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who helps organizations to leverage their leadership and human capital assets. 

She has 25 years of management, business consulting and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits.

She brings an expertise in strategy and alignment; social and emotional intelligence; executive and team leadership; employee engagement and innovation; personal and organization change management.

She has been selected as one of LinkedIn Profinder’s top coaches for 2016.

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Purchase Options

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$199

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$379

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